The Italian Consulate General in Hong Kong and Macao is coordinating the initiative Bellissima Italia, a festival composed of about 50 events, dedicated to the promotion of Italian culture, lifestyle, and iconic Made in Italy products, spanning from the end of September to the beginning of December. The initiative will use a new logo, registered as a trademark in accordance with the Hong Kong law, and a company coordinating the organization of the events that will be transformed in a non-profit organisation, as soon as possible.

The 2015 edition will focused on music, with events dedicated to opera and contemporary music, Italian food and wine, with plenty of opportunity to taste the best products of the Italian wineries, and Italian style, applied to design and fashion.

For the 2016 edition of the festival we aim at collecting under a unique brand (Bellissima Italia) even more events that are planned in autumn by different organizations. We would like to underline the relevance of each event also from a social and educational point of view, so to reach out to the local community. We hope that promoting all the events in a single container (Bellissima Italia) we will get to each and every event more relevance on the Hong Kong printed and digital media.

Working since 2015 under the new Bellissima Italia logo will give us the opportunity to submit a report about our activity to potential donors in order to apply for additional funding for the next editions.